I created this as a little experiment to see what can be done with the upcoming technology WebGL. It's just a simple product showcase, here it's a vehicle which lets you customise the car to your specifications, within the bounds of whats available. It's a "work in progress" as I fine tune the lighting, add in new options and try to improve performance. This is a basic example, but I think it's a great way to showcase a product because it adds a new level of interactivity as opposed to videos, or frame-by-frame renders which can be very slow to load and furstrating for the user.
Go ahead and have a play. Hold down your right mouse button and move your mouse to move the camera, and use your mouse wheel to zoom in and out.
NOTE: If you are having problems viewing this demo please try using the latest version of your web browser or a up to date version of Google Chrome.